Throw dozens of dishwashers, refrigerators, and cooktops into one space, and you run the risk of looking like a big-box retailer. That was something Merz Project was hired to avoid when retained by BSH Bosch und Siemens Hausgeräte—one of the world’s largest appliance manufacturers—to design a showroom and training center in Scottsdale, Arizona. Having caught BSH’s attention for sourcing so many of its products for Arizona’s first LEED for Homes—certified development, the much publicized Galleries at Turney, this young firm turned the typical showroom on its head—selling the experience rather than the product. “You’re not here just to look at appliances. You’re here to feel them in an environment,” principal Joe Herzog says. “It’s a more subtle way of pushing you toward a purchase.” A far cry from Best Buy, the 12,000-square-foot space showcases multiple appliance options without losing the cohesiveness of real kitchens, albeit ones that may come with three refrigerators apiece.
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